Bob Sender is the founder and President of RSS Associates.  He enjoyed a fulfilling, diverse 25-year career as a Senior International Executive at HBO. In addition to building great relationships with domestic and international partners and colleagues, he played a pivotal role in the development, growth and on-going financial and operational success of both domestic and international divisions of some of the largest US media companies.

Bob successfully created business plans and was part of the team that launched over 20 HBO and Cinemax branded networks worldwide. Earlier in his career, Bob developed the initial business plans for both the RCA/Columbia domestic and international home video joint ventures and the A&E Networks joint venture.

Bob also established multiple joint venture partnerships with major Hollywood Studios including three studios in Latin America, four studios in Asia and two studios in Europe.

Over a span of 20 years, Bob was privileged to serve as a Board Member on three HBO Joint Venture Boards of Directors. He also chaired the Finance Committees of all the HBO International Network joint ventures. Bob currently sits on the advisory boards of several start up companies.

In addition, Bob served as finance chair and served on the board of trustees for seven years of a non-profit organization in which he was actively involved.

The areas in which Bob has had the most impact include:

Strategy & Business Development • Collaborative Partnerships • Financial & Risk Management • Boards of Directors • Relationship Building • Contract & Licensing Negotiation and Administration